For Pre-Media professionals, it is important to establish color print specifications, remove subjectivity throughout the file preparation and proofing process, as well as evaluate color objectively to ensure print quality regardless of process and substrate.
It’s important to ensure design intent is realized each time and everywhere a product appears. Especially when over 65% of purchasing decisions involve color. At the most fundamental level, color connects with consumers’ emotions, creates strong emotional connections that builds greater brand equity, and increases brand recognition by 80%. Implementing the appropriate color management solutions help to streamline color input and output, verify accuracy of the proof, shorten approval cycles, and ultimately better manage brand and printer expectations.
Using X-Rite Pantone’s color measurement, management and control solutions, Pre-Media professionals can:
Achieving color and design standards across suppliers, materials, and locations can be challenging. With the right solutions, you can eliminate variability and subjectivity of physical standards and accurately proof design intent for the printing process.
Managing brand and printer expectations from monitor, to proof, to print is a critical, yet challenging role that is played in pre-media. X-Rite has solutions to help optimize standards for specific substrates and processes within the art production process to help you evaluate color objectively and ensure the print quality regardless of process or substrate.
Quality control means being able to calibrate, profile, measure, and communicate color across digital and print conditions. Leveraging X-Rite solutions for your quality control needs ensures your job will have consistent color throughout the supply chain onsite and across the globe.
The new PantoneLIVE/ColorCert-enabled process helped Ultimate Packaging see performance gaps they were not previously aware of.
How much does your brand color cost? Download this free X-Rite whitepaper to learn how CPG companies can use digital tools to save time and money.
When it comes to color quality, Perfetti Van Melle turned to X-Rite to help them develop a print quality program to achieve brand consistency on shelves around the world.